Despite all the end user pain, constant complaints, and a lot of insightful research on a new CRM system, you have delayed the decision to switch due to the usual reasons — time and money.

Any of the following scenarios sound familiar to you? (more…)

It’s no secret that controlling the sales process has become more challenging. More often prospects rely on web resources and the opinion of peers in making purchasing decisions. Absent the opportunity to establish one’s unique value proposition, the differentiator becomes price. The logical extension of this scenario is a price battle among suppliers of similar or identical products, resulting in the erosion of both profit margin and the value of skilled sales professionals. (more…)